AOL's content strategy comes under fire

12/2/2009 | Slate

Desperately seeking a new direction after their split from Time Warner, executives at AOL have hatched a plan to churn out quick, cheap content based on the terms people enter in search engines. The move could initially help the company win back online advertisers -- but it's a lousy long-term strategy, writes Farhad Manjoo. "This plan hinges on something that can't be guaranteed for long -- a weakness in search engines," Manjoo notes. "Once Google and co. wise up to [AOL's] schemes, its business model is toast."

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