Pizza parlor credits success to Twitter

12/2/2009 | PCWorld

New Orleans' Naked Pizza is taking advantage of Twitter's low cost and viral potential to market its brand. The company has just one shop now, but it plans to open 50 franchises by next summer because of its growing popularity. "If your business doesn't have anything to tweet about, you'd better shift into a business that does have something to tweet about," says co-founder Jeff Leach.

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