BCBS Michigan focuses on outcome rewards for wellness

12/2/2011 | MLive.com (Michigan) (free registration)

Blue Cross Blue Shield of Michigan health plans are moving away from wellness participation incentives in favor of rewarding employees for achieving health-related goals, such as weight loss or smoking cessation. CEO Dan Loepp says "skin in the game has become the norm" as employees are getting used to the idea of paying more for their insurance if they do not participate in wellness activities.

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MLive.com (Michigan) (free registration)

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