Twitter is testing self-serve ads

12/2/2011 | All Things D

A self-serve ad option is in test mode with a few of Twitter's advertisers in a long-expected move by the social network. In a statement, Twitter public relations representative Matt Graves said the self-service, available to "a handful of existing advertisers," allows them to "set up and run their own Promoted Products campaigns and pay via a credit card."

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