What it takes to net 5,000 Twitter followers

12/2/2011 | This Is Money (U.K.)

Virtually any small enterprise can pick up thousands of Twitter followers by using a few basic principles, writes Andy Yates. Listen to what people are already saying about your industry, learn to produce content that resonates with your target audience and use free tools to optimize your Twitter activity. "Find out what really works and go for it. Soon you could have thousands of new loyal customers," Yates writes.

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