FCC clarifies SMS rules, clears way for mobile marketers

12/2/2012 | Adweek

The Federal Communications Commission has ruled that marketers can send a one-time mobile text message confirming users' opt-out requests. That should close a legal loophole that had sparked several class-action suits and left many companies wary of using SMS-based marketing strategies. "This isn't spam; it isn't robo-dialing. It's a permission-based marketing model. The FCC's ruling recognized that," said Michael Becker of the Mobile Marketing Association.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY