How to use, not abuse, Twitter for business communications

12/2/2012 | Small Business Trends

Businesses using Twitter should think of it as a conversational medium, not one for one-way promotion, too much retweeting and for retweeting yourself out of misplaced pride, Ilana Bercovitz writes. Appreciating brand mentions appropriately, keeping hashtags to a minimum, and avoiding robot posts and generic questions are among the other tips offered in this article.

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