Researchers explain how food ads affect obese children

12/2/2012 | eMaxHealth.com

Overweight and obese children may be more susceptible to eating high-calorie, sugar-laden foods they see in advertisements because they have greater activity in the reward areas of the brain compared with those at a healthier weight, researchers reported in the Journal of Pediatrics. Researchers found that children at a healthy weight showed increased activity in brain areas associated with self-control when viewing food logos.

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