Spanx debuts dedicated stores at U.S. malls

12/2/2012 | Bloomberg Businessweek

Spanx founder Sara Blakely is expanding the "problem-solving," body-shaping women's undergarment business to dedicated mall stores in Virginia, Pennsylvania and New Jersey. The move allows for the display of more Spanx items -- including Manx, the company's line for men -- than department-store space permits.

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