Adult Swim promotes new series with crashed spaceship in NYC

12/2/2013 | Adweek/AdFreak blog

Adult Swim is promoting its new "Rick and Morty" series with the installation of what looks to be a crashed spaceship featuring the title characters that's been placed next to the Flatiron Building in New York City. The gimmick was promoted with a Craigslist ad and posters distributed around Manhattan advertising a used spaceship. The network's campaign for the show also includes releasing its premiere episode on YouTube, prior to Monday night's scheduled TV debut.

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