Analysis: BBM has potential for BlackBerry in emerging markets

12/2/2013 | All Things D

The BlackBerry Messaging application could provide a growth opportunity for the company under interim CEO John Chen, particularly in emerging markets, John Paczkowski writes. BBM will be pre-loaded onto Android-based handsets made by manufacturers in a number of countries. "[W]hile BlackBerry itself might be losing smartphone share in emerging markets like Indonesia and India, BBM continues to be quite popular. Making the service cross-platform, as BlackBerry has done, will only make it more so," Paczkowski writes.

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