Drinks brands should take holistic approach to packaging

12/2/2013 | Drinks Report (U.K.), The

Sustainable packaging and design are helping beverage brands promote themselves as eco-friendly without appearing less luxurious, write Fiona Bennie and Barbra Wright. Recyclable packaging can help, but it's only a first step. "[I]f we consider packaging in isolation from the rest of the system we will only ever manage to create minimal impact both financially and sustainably," they write.

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Drinks Report (U.K.), The

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