Jimmy Choo channels Pinterest in "Choo World" redesign

12/2/2013 | MobileCommerceDaily.com

Jimmy Choo has revamped its mobile and website presence with a Pinterest-like layout in an initiative the brand calls "Choo World." It includes features such as a seasonal holiday gift-giving guide and trending items. The luxury shoe designer used social media and a targeted e-mail announcement to roll out the site.

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