Ron Burgundy co-anchors real newscast in viral marketing stunt

12/2/2013 | Guardian (London), The

Will Ferrell promoted "Anchorman 2" with a stunt over the weekend that saw the comedian appear as his Ron Burgundy character on the KXMB Saturday evening newscast in Bismarck, N.D. Ferrell co-anchored the 30-minute newscast along with regular anchor Amber Schatz. The buzz-generating broadcast was a surprise to viewers.

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Guardian (London), The

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