The secret to fast, effective sales training

12/2/2013 |

Many sales organizations recognize the value of training but are wary of making the necessary time commitment, writes Richard Ruff, co-founder of Sales Horizons. These companies can save time and generate results by allowing representatives to learn new concepts on their own and only gathering in a classroom setting to review and practice the material. "In practical terms this means most two-day sales skills programs can be reduced to one classroom day," Ruff writes.

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