Stevia suppliers are targeting soft drink manufacturers to use stevia to cut sugar amounts. Argentinian Coke Life cut sugar by 50% by adding stevia to the original Coke formula, and Nestea and Sprite in Europe have added stevia to reduce sugar content by 30%. Truvia's maker recently introduced C Sweet HMS, which is a sweetening system that can reduce sugar in soft drinks by 50% without any bitter aftertaste that was associated with earlier stevia extracts. "In beverages, having a zero-calorie soft drink that's natural is still something we are striving to achieve, but only if it tastes as good as the regular cola," said PureCircle's Sue Bancroft.
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