Startup lessons from the investors on "Shark Tank"

12/2/2013 | Forbes

Taking an honest look at your business idea is a critical part of launching a startup, according to Mark Cuban, one of the "Shark Tank" investors to share startup tips in a book by Michael Parrish DuDell. "Having the ability to be brutally honest with yourself is the greatest challenge you face when creating a business model," Cuban says. The investors also emphasize the need to learn about your customers, choose the right name and learn about accounting.

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