Tapping into envy for D&AD's submission requests

12/2/2013 | Adweek/AdFreak blog

Wieden+Kennedy brought in heavyweights such as Dan Wieden to name noteworthy ads they're jealous of in an "I wish I'd done that" campaign for D&AD. The ads serve as the call for submissions for D&AD's 2014 awards show and reach beyond traditional ads by highlighting other ideas such as Philips' Internet-connected light bulbs and the Whitney Museum's new "W" logo.

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