Tips for B2B teleprospecting tests

12/2/2013 | B2B Lead Roundtable Blog

Teleprospecting presents strong options for lead generation, but tactics must be tested for business-to-business application, Rebecca Strally writes. First, companies must get callers involved and excited about testing by taking simple steps and setting clear goals. Test each variable on its own so "when you see the result of the test, you will know precisely which variable" caused it, Strally writes.

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