Use feedback surveys to engage with customers

12/2/2013 | B2C Marketing Insider

Conducting a customer feedback survey not only provides your business with data and ways to improve operations, but it also can engage and retain customers because they may appreciate the fact that you sought out their input. "[A] good mixture between listening to your customers' feedback and offering them good service should generally be an infallible recipe to success," Sabina Stoiciu writes.

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