Why soft skills are crucial for business success

12/2/2013 | Sales & Marketing Management

Sales coach and business development consultant Meridith Elliott Powell argues that "what you offer in this economy is not nearly as important as how you offer it." Soft skills -- how your team connects and communicates with prospects and existing customers -- are "the only real competitive advantage" and the quickest path to increased profitability, she writes.

View Full Article in:

Sales & Marketing Management

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
Arlington, VA
VP of Video Content Distribution
Calkins Media
Levittown, PA