Marketers turn to blogs for marketing research

12/3/2004 | Wall Street Journal, The

Marketers, always eager to tap into the minds of consumers, increasingly are monitoring a wide variety of blogs for tips on people's feelings about products, services and brand names. For instance, automaker Volkswagen is using a service offered by Techdirt to learn more about which technologies are being talked about online.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY