Marketers turn to blogs for marketing research

12/3/2004 | Wall Street Journal, The

Marketers, always eager to tap into the minds of consumers, increasingly are monitoring a wide variety of blogs for tips on people's feelings about products, services and brand names. For instance, automaker Volkswagen is using a service offered by Techdirt to learn more about which technologies are being talked about online.

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Wall Street Journal, The

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