Large brewers enter craft beer scene

12/3/2007 | Brandweek

Anheuser-Busch, Miller Brewing Co. and Coors Brewing Co. have entered the growing craft beers market armed with major advertising campaigns for brands including Michelob, Redhook and Blue Moon. Independent craft brewers are fighting back with their own ad strategies such as New Belgium Brewing's "Follow your folly" print ad campaign.

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