The mother of (re)invention

12/3/2008 | Entrepreneur online

Reinvention isn't just for one-name pop stars like Madonna and Cher. Companies of all sizes have to reinvent themselves, too, whether in response to a crisis or to stalled sales. Target, for instance, reinvented itself as a source for affordable design in order to break away from the pack of big-box discounters. That kind of reinvention takes both research and dreaming, says, but also a sense of what made the company great in the first place.

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