On Twitter, those nobodies add up

12/3/2008 | How to Change the World

Guy Kawasaki offers his take on using Twitter as a business tool. His critical insight is that the law of large numbers applies to success on Twitter. Don't focus on attracting a few so-called influential Twitter users as followers, but instead interest as many people as you can muster. Kawasaki writes: "It's better to have army of committed nobodies and than a few drive-by somebodies."

View Full Article in:

How to Change the World

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO