On Twitter, those nobodies add up

12/3/2008 | How to Change the World

Guy Kawasaki offers his take on using Twitter as a business tool. His critical insight is that the law of large numbers applies to success on Twitter. Don't focus on attracting a few so-called influential Twitter users as followers, but instead interest as many people as you can muster. Kawasaki writes: "It's better to have army of committed nobodies and than a few drive-by somebodies."

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