AOL could benefit from premium pricing

12/3/2009 | PaidContent.org

As a way to stem revenue declines, AOL should consider taking its inventory from ad network Advertising.com, says Imran Khan, a JPMorgan analyst who met recently with AOL chief executive Tim Armstrong. If AOL demands premium pricing for premium inventory, that could create a ripple of higher pricing across the online ad market, Khan said.

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