Mack Collier takes on Mashable, the well-known social-media site, for blogging about everything from Tiger Woods to Thanksgiving meals -- without a social-media connection in sight. "It will get the site a flood of traffic," he writes. "But in the process, Mashable is losing its focus." Content creators should be careful to own their niche and not get distracted by the allure of greater traffic, he warns.
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