Surveys show holiday shoppers trimming lists, looking for sales

12/3/2009 | Progressive Grocer

Various surveys indicate holiday shoppers will keep a tight rein on spending, with 46% of Harris Poll respondents, for example, saying they'll spend less this year than in 2008, and 72% saying sales and discounts are "very important." The same poll indicated 19% will spend more on immediate family members, and 40% will spend less on more distant relatives.

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