Visa, MasterCard get rated for 2009 campaigns

12/3/2009 | Advertising Age (tiered subscription model)

In this scorecard of Visa and MasterCard 2009 campaigns, Antony Young, CEO of Publicis Groupe's Optimedia U.S., gives the edge to the former. Visa's strengths included an integrated effort across multiple platforms and its "enterprise" with social media and online video, while MasterCard did well by adding a focus on the Hispanic market, according to Young.

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