CSR should reflect a company's strengths, says NYU professor

12/3/2011 | Strategy+Business online (free registration)

Companies should embrace CSR projects that fit their strengths and bring clear financial or competitive benefits, writes Baruch Lev. However, as long as CSR projects don't clash with the company's other goals, it's reasonable to look beyond "shared value," Lev argues. "Doing good and doing well is great, but occasionally doing good, period, is fine too," he writes.

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