Avoiding social media myths helps turn marketing into sales

12/3/2012 | eConsultancy.com

B2B marketers can sabotage their social media efforts by using them as an old-school platform for a marketing message instead of generating leads by solving problems, Jeff Molander writes. Resist the desire to tell your company's personal story or business culture in favor of a larger aim: Solving customer's unique problems. And don't use social media for listening without making that data actionable by tying it into sales strategy, Molander writes.

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