Corporations should stop trying to be Santa Claus

12/3/2012 | SmartBrief/SmartBlog on Leadership

Companies need to shift away from concepts of CSR that lead them to simply throw money at social problems, writes Denise Lee Yohn. It's more effective and sustainable to find areas of shared value, where firms can work to solve social or environmental challenges while also boosting internal efficiency and profitability.

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