Gap starts to win with back-to-basics message

12/3/2012 | Advertising Age (tiered subscription model)

Gap's fortunes seem to be on the rise, with improved products and revamped marketing efforts that use flat-panel digital displays and other high-tech tools to tell a back-to-basics story. North American same-store sales have risen in each of the past 10 months, capped by a 7% jump in the most recent quarter.

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