Google is in a "perfect place," WPP chief says

12/3/2012 | MediaPost Communications

Google is "almost in a perfect place" to take advantage of advertising trends and dominate the industry, WPP CEO Martin Sorrell said. The tech giant now straddles the search, video, display, social and mobile sectors, making it impossible for media buyers to avoid, Sorrell said. The holding company is placing around $2 billion worth of ads with Google this year, he added.

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