Networks get down to ad business with elections over

12/3/2012 | Adweek

The resolution of the presidential election has opened the floodgates for marketers to claim the remaining national TV ad sales slots for the last quarter of 2012. A&E Television Networks, for example, has booked $25 million more in ads over the past month than for the same period in 2011, ad chief Mel Berning said. "There was a palpable increase in activity literally the day after the election returns came in," said one sales executive. "It's almost as if the clients had been sitting on the sidelines, waiting to see if we were going to get dragged into the legal morass that went down in 2000."

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