The pros and cons of free shipping

12/3/2012 | Star Tribune (Minneapolis-St. Paul, Minn.)

Many online retailers say they have to offer free shipping, especially on holiday orders, both because customers expect it and competitors offer it. Some say the perk is an investment that promotes good will and spurs higher spending. Customers spent an average of $137 per order with retailers offering free shipping last week, compared to $91 at merchants that charged for shipping, according to NRF data.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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