Which digital trends will drive retail in 2013?

12/3/2012 | STORES magazine

Retailers including Macy's, Saks, Nordstrom, Wal-Mart and Starbucks have crafted winning digital strategies by putting the customer first, according to this story, which takes a look at what's next in the new year. Among the top predictions for 2013: merchants will continue to find new ways to integrate mobile, find ways to use big data to their advantage and perfect the art of the social media conversation.

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