Wine-makers raise a glass to social media

12/3/2012 | USA Today

Small wineries are using social media and mobile marketing to try to level the playing field with bigger rivals. Some put QR codes on their bottles; others hold Twitter-based tasting sessions, or use Facebook and YouTube to engage consumers. "It makes an actual difference that we're doing the direct communication through social media. ... That's why we stand out," says Alan Baker, co-owner of Cartograph Wines.

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