The art in marketing's heart

Art is reclaiming a spot in marketing efforts aimed at affluent patrons and millennials, writes Stuart Elliott. Lincoln is one brand that has infused art into recent work, such as its reintroduction of the MKZ with a "Hello, again" theme that highlights photos, video and food. Lincoln is presenting the MKZ as how "a classic can be reimagined into something beautiful and unexpected," said Marketing Communications Manager Dave Rivers.

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