The art in marketing's heart

Art is reclaiming a spot in marketing efforts aimed at affluent patrons and millennials, writes Stuart Elliott. Lincoln is one brand that has infused art into recent work, such as its reintroduction of the MKZ with a "Hello, again" theme that highlights photos, video and food. Lincoln is presenting the MKZ as how "a classic can be reimagined into something beautiful and unexpected," said Marketing Communications Manager Dave Rivers.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA