Column: Personalized Christmas cards are a strong touch point with guests

12/3/2013 | 4Hoteliers

Hoteliers can use Christmas cards as a means to connect with their loyal guests, writes Caroline Copper, founder of Naturally Loyal. However, to make them effective, Christmas cards need to be uniquely designed to evoke the hotel's brand identity and provide information or perks so they remain relevant past the holiday season, Cooper writes.

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