Consumers show little interest in transactional VOD, study finds

12/3/2013 | Home Media Magazine

One-tenth or fewer of 1,200 consumers surveyed last month by Frank N. Magid Associates expressed interest in paying to watch a specific movie or television program. More than half of the respondents prefer to stream movies or TV shows for free with brief commercials, the market research firm reports. While transactional video on demand isn't very popular yet, 30% to 40% of those surveyed were willing to pay for subscription VOD without advertising.

View Full Article in:

Home Media Magazine

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Marketing Planner
Seattle, Washington
Vice President Merchandising
Gap Inc./Banana Republic Headquarters
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
Director of Finance & Business Development
Free People
Philadelphia, Pennsylvania
Manager Vendor Collaboration
Chicago, Illinois