Consumers show little interest in transactional VOD, study finds

12/3/2013 | Home Media Magazine

One-tenth or fewer of 1,200 consumers surveyed last month by Frank N. Magid Associates expressed interest in paying to watch a specific movie or television program. More than half of the respondents prefer to stream movies or TV shows for free with brief commercials, the market research firm reports. While transactional video on demand isn't very popular yet, 30% to 40% of those surveyed were willing to pay for subscription VOD without advertising.

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