Luxury brands accustomed personal service and exclusivity are nonetheless turning to digital marketing channels, according to an Ipsos MediaCT report. The trend is largely driven by the time affluent U.S. prospects spend online. This year, affluent millennials will spend an average of nearly 53 hours a week online, while seniors 68 years old and above spend 26 hours a week. "These aren't the idle rich. These are people who use online resources to save time. And they will spend money to save time," says Skip Brand, CEO of Martini Media.
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