Sephora: Mobile is at hand for all retailers now

12/3/2013 | · Mobile Marketer

Sephora anticipates double the number of mobile sales this holiday season and 30% more mobile-assisted shopping compared with last season. Johnna Marcus, director of mobile and digital store marketing, says the women who typically shop Sephora stores use mobile to manage busy lives. "Mobile is the device that is always in your hand, and we are more and more thinking about it as an extension," she adds.

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