Slow economy helps some private-label products, but not all

12/3/2013 | HAPPI online · CPG Matters magazine

Despite the slow economy, not all private-label brands are profiting as much as some would expect. Private-label laundry detergent sales were down 9% in 2012, but cosmetics were up 14%. Still, some private-label products are excelling, such as Kirkland's Ultra Clean unit-dose detergent, writes Happi's Tom Branna.

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HAPPI online · CPG Matters magazine

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