There's nothing futile about trying to sell annuities to younger workers

12/3/2013 | National Underwriter Life & Health

Annuities can be sold to young workers, but advisors need to take approaches that are different from the marketing strategies of insurance companies that are targeting their efforts to retirees and people who are very close to retirement, writes Alanna Ritchie of Annuity.org. "Some younger investors can be convinced to see annuities as self-funded pension plans," she notes. "These plans have contribution advantages, tax savings, and the ability to replace the income deficit created by fewer employers offering retirement plans and the threatened viability of Social Security."

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