What's the Maytag man doing peddling Chevys?

The latest fad on Madison Avenue is to cross-fertilize brand icons, hence the Taco Bell Chihuahua shows up in Geico ads, and, as mentioned above, the Maytag man appears in a Chevy ad. Target has gone one further with an ad for its SuperTarget stores that stars no less than 17 different brand icons -- from Poppin' Fresh, the Pillsbury Doughboy, to those little M&M creatures. Although some ad experts love the trend, others say messages run the risk of being muddled.

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