Dr Pepper sees instant results with viral video clip

12/4/2007 | Adweek

For its new Cherry Chocolate Diet flavor, soft drink maker Dr Pepper tapped New York-based production company True Entertainment, not its ad agency, WPP's Young & Rubicam, San Francisco, to create a viral video. The "Cherry Chocolate Rain" clip, which features Web sensation Tay Zonday, reportedly generated 300,000 hits within a day of its launch and more than 1 million hits in its first five days on the Web.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA