J&J unit unveils ad campaign for drug-coated stent

12/4/2007 | NYTimes.com

Johnson & Johnson subsidiary Cordis Corp. has launched a multiplatform ad campaign, crafted by BBDO, for its Cypher drug-coated stent as part of its strategy to allay consumer concerns about the product's safety and address future competition in the stent market.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO