Desperate times call for desperate entrepreneurs

12/4/2008 |

Not everyone becomes an entrepreneur by choice. In a bad economy, more people start a business simply because they must keep food on the table. For these reluctant entrepreneurs, consultant and newspaper columnist Susan Schreter says specialization and phone calls are two keys to quick cash flow. One more tip: Rather than your own interests or hobbies, focus on the needs of customers, like the unemployed corporate executive who found he could make $1,000 a day by washing windows in homes with cathedral ceilings -- a need no one else in his town was meeting.

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