Provocative IAB campaign educates on targeting

12/4/2009 | Adweek · MediaPost Communications

The new "Privacy Matters" public education campaign launched by IAB gets attention with copy like "Advertising is creepy" as it seeks to explain why targeting efforts are both necessary and respectful of individual privacy rights. WPP's Schematic designed the campaign ahead of potential legislation on the issue, and major Web publishers donated 500 million placements for the ads. IAB's SVP of Thought Leadership David Doty said, "We want to have the discussion in place that's not about unfounded fears. We want it to be about why there's value in online advertising and the way it's delivered."

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Adweek · MediaPost Communications

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